Weapons of Mass Instruction

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Weapons of Mass Instruction: A 1979 Ford Falcon Converted in a Tank Armored with 900 Free Books from Colossal on Vimeo.

In celebration of World Book Day (today!) 7UP commissioned Argentinian artist Raul Lemesoff to construct one of his famous book tanks. In this case he began with a stripped down 1979 Ford Falcon which he used to build a new roving library on wheels with an exterior framework capable of carrying 900 free books. Lemesoff refers to his militaristic bibliothecas as Weapons of Mass Instruction, and he drives them around the streets of Argentina giving free books to anyone who wants one, as long as they promise to read it. Watch the video above to see it all come together. (via Designboom)

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